Florim at DIFFA by Design 2023

May 21, 2023 - May 23, 2023

Florim is proud to support the DIFFA (Design Industries Foundations Fighting AIDS) foundation again this year, the fundraising event for organizations providing treatment, education, and assistance for people impacted by HIV/AIDS, homelessness, hunger, and mental health issues.

The appointment annually brings together thousands of supporters and involves the most prestigious design and architecture brands in an immersive design challenge through artistic installations that invite people to interact with each other and share experiences.

The spaces of the Jacob K. Javits Convention Center in New York will host the design installations conceived by the companies together with the design studios involved, which have been invited to reflect on the theme of sustainability. This is the leitmotif of this year – with ideas and materials that will then be evaluated by a jury.

The Florim space was designed by the Perkins&Will architecture studio in New York and presents an evocative skyline of ceramic surfaces specially “cut out” to give life to a work of art that aims to evoke in the viewer the fight against waste and consumption of natural resources  – topics that are particularly dear to Florim, which is careful every day to produce with respect for people and the planet.

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