New collections

Discover the preview of the new collections that we will present at Cersaie 2019, born from the encounter between technical features, aesthetics and the unmistakable design made in Florim.

I Filati di Rex

I Filati di Rex, the new collection created by Florim in collaboration with Rubelli, evokes the sense of craftsmanship of the centuries-old art of silk with large ceramic slabs that present themselves as innovative fabrics, seductive to the sight and pleasant to the touch, able to preserve the essence and importance of these craftsmen.

Les Bijoux de Rex

The “Les Bijoux de Rex” collection is inspired by the marble of extremely rare and precious surfaces that can be compared to true works of art. Onyx, red jasper, sodalite and other precious minerals remain among the sources of the artistic outlook of the collection, defining enchanting products with strong chromatic intensity.

Le Palladiane di Rex

Rex reinterprets the characteristics of prestigious and luxurious Palladian pavements that bring with them the historical charm of Italian stately homes. Le Palladiane di Rex expresses and modernizes a return to the origins and the authentic character of these magnificent relics.


B&W_Marble/ offers the purity of color of the two opposites of light par excellence, as white and black become the background from which a “stone pantone” comes to life, composed of a range of elements more or less regular, recalling the veining of marble.

Buildtech/ 2.0

The Buildtech/ 2.0 collection expands its design range through a new proposal promoting the powerful coupling of the neutrality of cement with the boldness of saturated colors destined for architecture.


Onyx&More explores the unexpected elegance of onyx: refined, luminous, and poetic, naturally embellished with porphyry, an unobtrusive and informal stone material. From nature, mysterious and unpredictable, is born a collection surging with expression that plays with the harmonious contrasts and the chromatic blend that only nature can bestow.


Sensi of Casa dolce casa – designed by Matteo Thun

Surfaces are the absolute protagonist. Play of light on the texture defines a decorative concept inspired by “non-color” and the graininess of the earth. Sensi of Casa dolce casa – designed by Matteo Thun porcelain slabs surprise through touch and sight with pleasing neutral colors, shaping free flowing spaces.

Crayons of Cerim

Crayons of Cerim enhances the coupling of color and design through the brand’s characteristic fresh and functional approach. The collection brings to mind the soft and colorful style of the 1950s, now an increasingly popular source of inspiration for furnishings and decor.

Rock Salt of Cerim

Inspired by the aesthetics of large blocks of rock salt extracted from underground mines and used also for the construction of walls and salt crystals, the Rock Salt of Cerim collection reimagines the taste of an evocative naturalness capable of making living spaces contemporary.


Elemental Stone of Cerim

Essential, informal, versatile. These are the distinctive characteristics of Elemental Stone of Cerim, the collection that recreates the clean aesthetic of stone, shaped by nature throughout millennia of history. The collection offers surfaces, in three shades, inspired by sedimentary rocks with their simple, polyhedral aesthetic, composed of granules and calcareous elements of different textures.

Policroma | Cristina Celestino

The Policroma ceramics collection offers an aesthetic formula that incorporates both the stylistic canons of classicism and those of a compositional and expressive code more in line with modern taste, skilfully combining them in a well balanced mix. The collection’s repertoire of large slabs features motifs inspired by two separate sources: on the one hand the exquisite, always surprising vein texture of some specific metamorphic rocks, and on the other the sophisticated colours of Marmorino plaster.

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Araldica | Federico Pepe

In Araldica, Federico Pepe sends us a creative message that not only defines the aesthetics of a new “interior psychedelia” but also investigates unusual formulae for perceptive interaction between decorated ceramics and the individual. On the vast scale of large ceramic wall covering slabs, Pepe’s visual textures acquire the hypnotic, fascinating configuration of a variegated mixture of colours, inspired by those of traditional marbled papers.

Discover more about the collection

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