The Florim series of international events entitled “One evening Out of the Box” ended on 6 December with the London stop. Since May, our showrooms in Milan, Frankfurt and London have been the setting for a series of events dedicated to the theme of “discovering the new”, together with exceptional protagonists: Matteo Nunziati and Federico Peri.
The “One evening Out of the Box” format was designed to interact with a selected audience of architects, designers and planners through an unconventional approach: guests experienced a stimulating and curious experience at some of our Flagship Stores which allowed them to break away from more traditional mental patterns. A concept that combined the training-practical moment with an experiential phase that involved the participants in the creation of perfumed essences as an exercise in the creative process.
