New Florim Flagship Store in Seoul

Our international growth strategy continues with the opening of a new Flagship Store in Seoul, strengthening our presence in the Far East, which began in 2019 with the showroom in Singapore.

The new space is located in the Gangnam district, the undisputed epicenter of fashion and design in the South Korean capital, known for its elegance and exclusivity.

The decision to invest in this market stems from the affinity between Korean culture and Florim's design philosophy, which combines a passion for art, aesthetic sensibility, and respect for tradition. A shared foundation that naturally led us to choose Seoul as the next step in the company’s internationalization journey.

The Flagship is set within a high-profile cultural and commercial context, where international luxury brands, emerging designers, and major architectural icons coexist.

At 231 Hakdong-ro, large shop windows showcase Florim’s ceramic slabs, highlighting their versatility with thicknesses ranging from 3 to 20 mm for cladding, integrated furnishings, and ventilated façades. The space unfolds across working areas and real-life settings, including a fully functional kitchen, a sophisticated bathroom area branded Elitique – developed by Florim in collaboration with Falper – and a zone dedicated to the most complex technical applications.

Like the Group’s other monobrand spaces, the Seoul Flagship is designed as a multifunctional environment, a place for dialogue and exchange, hosting events, meetings, and presentations, with the goal of sharing Florim’s values and building connections with the design world.

This opening further strengthens Florim’s international presence in the world’s leading architecture and design capitals, alongside existing Flagship Stores in Milan, New York, Moscow, Frankfurt, London, Abu Dhabi, Rome, Los Angeles, and Singapore.