The Florim international event cycle titled “One Evening Out of the Box” made a stop at our Flagship stores in Frankfurt and Milan.
This format was created to interact with a selected audience of architects, designers, and planners, and invite them, through practice, to step outside the usual mental frameworks to follow new and unexplored paths, and new uses of ceramic material.
The protagonist of the evenings was Federico Peri who engaged our guests in a talk about the ‘creative process‘, using some of his projects as support.
Then, it moved on to the practical and experiential phase that involved all participants in the creation of scented essences, inspired by the projects previously displayed, as an exercise in creative process and the development of lateral thinking.
