Florim events worldwide | An "Out of the box” evening

May 30, 2023

Many of our Flagship Stores worldwide will be hosting a series of events in order to engage with a select audience of Architects and Designers and grab their attention, as part of an initiative named “OUT OF THE BOX”. The idea is for guests to “break new ground” and make fresh discoveries and experiences to remember.

The participants will be taken on a captivating journey and carry out hands-on activities to develop their lateral thinking and encourage them to look at things from fresh perspectives, follow untrodden paths and come up with new uses for ceramic material, as they think “OUT OF THE BOX”.

The first stop was our Frankfurt store, where special guest Matteo Nunziati described his creative process. Questions and answers flew back and forth in an increasingly lively discussion with the audience.

Guests also got the chance to put together their own magical mixture of essences, with the aim of producing a fragrance as unique as their experience that evening.

Here are a few pictures of the event.

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