Florim’s design expressions at Milan Design Week 2022

From 6 to 12 June, come to Milan Design Week to discover Florim’s four expressions of design: Luxury, Creative, Architectural and Contemporary.

Concept

A special installation project tells the story of the company’s identity, characterised by specific design expressions that the company asked Matteo Nunziati to convey. Four different moods interpreting four different, yet complementary design styles. Luxury design, Creative design, Architectural design and Contemporary design speak through different languages, lifestyles and materials whose strength lies in their mutual dialogue and which encapsulate the meaning of Made in Florim.

Florim Flagship Store | Milan Design Week

The set-up entrusted to Matteo Nunziati respects all of Florim’s design concepts: the ceramic surfaces display four readings of the space, united by the common denominator of sustainability. Combining beauty and innovation, all the products are designed with a focus on environmental and energy impact (the company is B Corp-certified) and are created using a production process that is up to 100% sustainable.

In Nunziati’s interpretation, ceramic material comes to life and inhabits environments with a rich array of architectural and design solutions in constant, harmonious dialogue. The stand at the Salone del Mobile and the Showroom in Foro Buonaparte showcase four settings with a strong identity featuring large slabs from the new Heritage Luxe and Nature Mood collections, alongside Earthtech/ and Match-Up.