Milano Design Week, from Monday 6 to Sunday 12 June, will feature Florim and CEDIT with two different installations at the most important event in the international design calendar.
FLORIM | EXPRESSIONS OF DESIGN
Florim makes its debut appearance as a product brand. The reputation, recognition and awards the company has gathered at the worldwide level in the last few years are the outcome of a brand promotion strategy. Today this process reaches its peak with the definitive transfer of all the corporate brand’s values to the product. Florim officially integrates the historic commercial brands (Rex, Casa dolce casa – Casamood, Floor Gres and Cerim) under its umbrella, translating them into expressions of design: Luxury, Creative, Architectural and Contemporary.
CEDIT | NEW FUTURE TREASURES
A virtual museum invites you to a new experience of art and design. CEDIT – Ceramiche d’Italia explores the metaverse with an immersive project: an art exhibition that exhibits the brand’s 10 collections in the form of non-fungible tokens (NFTs), creating a bridge between Florim’s innovative vocation and the experimental identity of the CEDIT brand.