The first permanent CEDIT – Ceramiche d’Italia single-brand space
The first permanent CEDIT – Ceramiche d’Italia single-brand space, opened by Florim in 2016 to transmit the philosophy of the Group’s CEDIT brand to the world. Design, art, material research and experimentation characterize more than 200 square meters of exhibit space arranged on two floors. The three large windows in the space overlook Foro Buonaparte and are alongside the Florim Flagship Store.
The ground floor houses specific installations that are switched out periodically and represent the various content of CEDIT research in a unique flavor. The basement floor presents the individual collections through an original environmental proposal with a strongly expressive character and it houses a work area for professionals.
“Hotel Chimera” by Elena Salmistraro
Illusion, imagination, dream, utopia: this is the mix of ingredients in the installation investigating the potentials of the Chimera collection, created at the Spazio CEDIT in the city’s Brera district. Hotel Chimera is space where we can escape from and evade reality, achieved by Combining a heterogeneous mixture of elements.
