The showroom is located in the Colonna district, a short walk from the Spanish Steps
Just a stone’s throw from the famous Spanish Steps and Palazzo Chigi, the Florim Flagship Store in Rome is a 350 m2 space located inside the historic walls of Palazzo di Propaganda Fide, one of the most important examples of Baroque architecture in the Italian capital. The entrance and three storefronts face Via dei Due Macelli 50 at the corner of Via di Capo le Case, where the showroom then continues with another four display windows. In short, this is a setting of outstanding historical significance for the promotion of Florim products, including the use of large slabs as an element of design.
The exhibition rooms unfold on two levels. The ground floor features large windows that enable natural light to enter. The spaces here are fully furnished with Florim surfaces for different uses. To the side stands a more technical area dedicated to the range of large Magnum Oversize slabs (up to 320x160cm). The basement hosts an area designated for outdoor Florim applications, a work station set aside for architects and designers, and a space allotted for use by office workers.