Federico Pepe is a multi-faceted artist who views communication as a cultural platform created by the mingling of disciplines. With an education that enables him to move freely between different fields, over the years he has built up a very personal body of work intended to break down the conceptual separations between art, advertising and design, assuming a fluid identity which appears to escape definition, as he could equally well be described as an artist, publisher, cultural figure, designer, or simply creator tout court.
In 2006 he opened the publishing product and associated exhibition space Le Dictateur, now viewed as one of the most interesting cultural projects on the contemporary Italian artistic scene.
In Araldica, Federico Pepe sends us a creative message that not only defines the aesthetics of a new "interior psychedelia" but also investigates unusual formulae for perceptive interaction between decorated ceramics and the individual. On the vast scale of large ceramic wall covering slabs, Pepe's visual textures acquire the hypnotic, fascinating configuration of a variegated mixture of colours, inspired by those of traditional marbled papers.