The Design Week made in Florim was a great success! An entire week full of events, where we acted as major players, both inside the “Salone” and at Fuorisalone: our Flagship Stores are based in the heart of Brera.
On Wed. 18th more than 2000 guests joined our Design Night at the Florim Flagship Store and Spazio CEDIT in Foro Buonaparte. The focus was on the new “Rilievi” Collection – designed by Zaven for CEDIT– Ceramiche d’Italia – launched with a new stunning setting, together with the re-issue of LAPIS, designed by Fratelli Castiglioni in 1968. “Souvenir of the last Century”, made by Studio Nucleo, was displayed in one of the Florim windows as the winning artwork of the “CEDIT per Object” Award (in cooperation with Miart).
Magnum Oversize giant slabs fully covered our double-decker booth at the Salone Intenazionale del mobile. Other collections made in Florim enhanced the installations of prestigious design and furniture brands.
Our surfaces also had a leading role in the setting of Palazzo Bovara for the exhibition by Elle Décor “ON LIFE Millenials at Home” and at “The Design Experience” by Archiproducts in Via Tortona.
