CarbonZero-

“CarbonZero-” is a project by Florim for Climate Positive surfaces that have a positive impact on the planet because they offset 10% more of the CO₂ emitted during their life cycle by supporting renewable energy projects in developing countries.

Florim wants to protect our planet and help fight climate change. This is why it has been investing for many years to minimise its environmental impact. However, the technologies currently available do not allow the production of ceramics with zero CO₂ emissions, which is why the company decided to compensate voluntarily for the emissions it cannot yet avoid.

“Climate Positive” means that the activity goes beyond achieving carbon neutral emissions to create an environmental benefit by removing additional carbon dioxide from the atmosphere. “Carbon Negative” means the same thing as “Climate Positive”.

Florim studies the entire life cycle of its surfaces, from creation to disposal, to understand how much CO₂ is emitted. This study is based on a certified data called EPD (Environmental Product Declaration).

The first CarbonZero- collections are: CEDIT’s “Compatta” collection, Biotech, Coretech, Essential Mood, Eccentric Luxe and Stone Life by FLORIM, as well as all FLORIM stone collections. From now on, all new Florim series will be part of the CarbonZero- project.

The carbon credit represents the reduction or removal of one tonne of CO₂ equivalent from the atmosphere. Certified carbon credits are a tool used by businesses as part of their climate change mitigation strategies to offset residual greenhouse gas emissions. “Certified” carbon credits (with certification by a third party) are the only ones that result in a real offset of greenhouse gas emissions. Buying carbon credits therefore means supporting regenerative projects for the environment.

Florim buys CER (Certified Emission Reductions) carbon credits from the CDM (Clean Development Mechanism) registry of UNFCC (United Nations Framework for Climate Change). Each carbon credit represents the reduction or removal of one tonne of CO₂ from the atmosphere.

CarbonZero- products are not only “Carbon Neutral” but also become “Climate Positive” or “Carbon Negative” as they offset some of the CO₂ emissions generated by other products (specifically 10% more).

Florim has chosen to support projects that create renewable energy in line with the company strategy that espouses a business paradigm that benefits the planet (Florim is the first B Corp certified ceramic industry). Renewable energies are the solution to accelerate the move away from fossil fuels. Investing in and helping developing countries face the energy transition necessary to achieve climate neutrality is an important choice for Florim to protect our planet before climate change becomes irreversible.

Many competitors do not adopt a CO₂ offsetting policy and do not have “Carbon Neutral” products. Compared to those few manufacturers that adopt offsetting strategies, Florim does not only neutralise every tonne of CO₂ emitted by CarbonZero- surfaces, but offsets 10% more than that emitted during the product’s entire life cycle. In this way it creates products that are not only Carbon Neutral, but “Climate Positive/Carbon Negative”.