We believe that our work is not limited to industrial operations, but must reach beyond the dictates of business alone to embrace corporate social responsibility (CSR) and business ethics. It was with this approach that Florim joined forces with the Peggy Guggenheim Collection and started a new collaboration to actively support and promote exceptionally beautiful artistic heritage.
Our attention to people, art and beauty is also conveyed through workspaces. We describe our headquarters through its locations. Florim offers a journey into Italian expertise that contains and recounts the ingredients that shape our idea of beauty.
We begin with an unexpected encounter with a bronze sculpture: “Il Cavallo” (The Horse) by Mimmo Paladino. Located at the entrance to the company, the work welcomes visitors with a proud greeting.
“Il Cavallo” by Mimmo Paladino
An impressive bronze artwork created by Mimmo Paladino, a well-known Italian exponent of the Transavantgarde. The Transavantgarde is an artistic movement that arose in the late 1970s based on a notion conceived by critic Achille Bonito Oliva in the wake of the economic crisis that characterised this decade and reduced Italy’s productive and cultural optimism. A movement of transition, cultural nomadism and painting revival, it aimed to overcome the abstract-conceptual language of the neo-avant-garde movement through a return to traditional pictorial materials and techniques and a representation with an Expressionist approach, sometimes involving the revival of past motifs and forms. The Transavantgarde theorised a return to the manual skill, joy and colours of painting after several years of domination by conceptual art.