Product Sustainability
Creating a sustainable product doesn’t just mean choosing the right raw materials. It means considering every stage: where the material comes from, how it is processed, how much energy it takes, and what happens at the end of its life cycle.
We do this every day. Every surface leaving our production sites is designed to last and stand the test of time. But that’s not enough: for us, sustainability means choosing high-quality natural raw materials, tracing them, processing them efficiently, and ensuring a low environmental impact.
We have developed products with up to 50% recycled content and continue to invest in innovation in this direction. The result is a product that is not only beautiful and durable, but also responsible.
Highlights
30%
recycled material in the product (average data)
100%
CO2 emissions offset for CarbonZero collections
Over 50%
recycled material in outdoor products with 2 cm thickness
Over 20
international product certifications
99%
of waste sent for recovery (at Italian sites)
+15.000t
of fired sanitaryware waste reintroduced into the production process every year
The five elements of our sustainability
We consider the four natural elements as unique and precious resources because the balance of these elements is crucial for the survival of ecosystems.
Water
We recycle 100% of production wastewater
Air
We self-produce up to 100% of the electricity needed
Earth
We recover 100% of the raw waste from production
Fire
It is the element that changes the material and makes our product resistant and durable over time.
People
We like to think of the person as the "fifth element", a crucial factor in changing the state of crisis of our planet through mindful actions and responsible choices.
CarbonZero
In line with our strategy that embraces a planet-benefit business paradigm, we have promoted “CarbonZero”: the project of surfaces that neutralize the CO2 emissions generated from their production and throughout their lifecycle.
2024 Sustainability Statement
Since 2008, we have been committed to preparing and distributing our Sustainability Statement every year, transparently outlining the results achieved and future goals in a spirit of continuous improvement and dialogue.