New advertising campaign | Surfaces between matter and architecture

The new Florim advertising campaign, created by Studio Matteo Thun & Partners, takes shape as a visual and design narrative exploring the relationship between matter, surface, space and architecture.

At the heart of the story is the Sensi system, which brings together the Sensi, SensiTerre, SensiColore and SensiEtna collections into a single design language .

The concept unfolds as a storytelling journey from micro to macro, structured into four chapters: Matter, Surface, Space and Architecture. 

Matter represents the starting point of a creative process that gradually takes shape, becoming the common thread of the entire narrative and guiding the project through different spaces within the same architecture.

The first chapter of the campaign is on newsstands this week in some of the most prestigious Italian and international design and architecture magazines. In the coming months, we will unveil the next chapters of the story.