Surfaces between matter and architecture
The new Florim campaign, created by Studio Matteo Thun & Partners, unfolds as a visual and design narrative exploring the relationship between matter, surface, space and architecture.
The Sensi world takes center stage in the narrative, bringing together the Sensi, SensiTerre, SensiColore and SensiEtna collections within a single design language. Colors, textures and structures become tools capable of spanning different scales of the project.
The concept develops as a storytelling journey from micro to macro, structured into four chapters: Matter, Surface, Space and Architecture. Matter represents the starting point of a creative process that gradually takes shape, becoming the common thread of the entire narrative and guiding the project across different environments within the same architecture.
A story in four chapters
Matter before meaning
Matter is still intuition: suspended in space, it forms a three-dimensional moodboard that anticipates the project. A balance destined to find form and full expression in the following chapters.
Matter becomes touch
Coming soon...
Matter becomes experience
Coming soon...
Matter becomes architecture
Coming soon...