Formatech
The natural inclination of matter to change
Design: Gensler
It is a reflection on transformation, duration and innovation: a delicate balance between authenticity and research.
Formatech is a collection designed in collaboration between Florim and Gensler, two companies that share a common vision: to create surfaces that go beyond mere products and become design tools capable of narrating matter, its transformation and its permanence over time. Emerging from an intense technical and creative dialogue, the collection explores the natural inclination of matter to change, capturing its different phases and crystallising its evolution. It is a reflection on transformation, duration and innovation: a delicate balance between authenticity and research, where porcelain stoneware becomes both expressive and functional.
Formatech stems from the desire to investigate how ceramic surfaces can rigorously and sensitively convey the essence of raw elements such as concrete, metal, and plaster, restoring their formal truth in a dimension that is both accessible and enduring.
Product Design Consultant Gensler translated its design needs into a tool for architects and designers. A finely tuned palette defines a consistent style that can adapt to different applications without losing its identity. Florim contributed its industrial expertise to transform this vision into matter. The result is a collection that celebrates the essence of foundational materials, translating them into functional surfaces designed to last.
Size range
Thickness:
Color
Surface
Edge
120x280
48"x111"
48"x111"
120x240
48"x95"
48"x95"
120x120
48"x48"
48"x48"
60x120
24"x48"
24"x48"
| Color | Surface | Edge | 120x280 48"x111" | 120x240 48"x95" | 120x120 48"x48" | 60x120 24"x48" |
|---|---|---|---|---|---|---|
| Forge 01 | Matte - R9 | Rectified (single caliber)* | ||||
| Forge 02 | Matte - R9 | Rectified (single caliber)* | ||||
| Forge 03 | Matte - R9 | Rectified (single caliber)* | ||||
| Cure 01 | Matte - R10 | Rectified (single caliber)* | ||||
| Cure 02 | Matte - R10 | Rectified (single caliber)* | ||||
| Cure 03 | Matte - R10 | Rectified (single caliber)* | ||||
| Cure 04 | Matte - R10 | Rectified (single caliber)* | ||||
| Cure 05 | Matte - R10 | Rectified (single caliber)* | ||||
| Cure 06 | Matte - R10 | Rectified (single caliber)* |
*Product edge-finished through a rectification process that ensures uniform, consistent dimensions, supporting greater precision, regularity and ease during installation. The size indicated represents the product’s commercial size; the actual dimensions of the tiles contained in the box may vary slightly, within the limits set by international standards.
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Gensler
A meditation on material truth. A collection that preserves the traces of time, the marks of tools, the patina that tells the story of lived experience. A manifesto of design honesty.
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