Florim at “Red in progress. Salone del Mobile.Milano meets Riyadh”
November 4, 2025
We are proud to announce that Florim will take part in the first edition of Red in progress. Salone del Mobile.Milano meets Riyadh, taking place from November 26 to 28, 2025.
The event will transform the King Abdullah Financial District into a vibrant international hub for design and innovation, connecting Italian excellence with the dynamic creative ecosystem of Saudi Arabia.
Promoted by the Salone del Mobile.Milano in collaboration with the Architecture and Design Commission of the Saudi Ministry of Culture, Red in progress represents a long-term strategic partnership supporting Vision 2030 – the country’s development plan aimed at diversifying the economy and enhancing cultural and creative industries.
Florim’s participation in Red in progress reaffirms the company’s commitment to fostering international dialogue and to promoting design as a shared language of innovation, beauty, and sustainability.