Los Angeles Flagship Store

Florim strengthens its presence in the North American market with the opening of the new Flagship Store in Los Angeles, at 450 N Robertson Blvd, in the vibrant heart of the Design District of West Hollywood.

After the experience of the pop-up store launched in 2023, the company has chosen to establish a permanent space within one of the most iconic buildings in the area, already home to leading brands in the world of furniture and featured in international industry magazines.

The showroom, characterized by seven shop windows that create a direct dialogue with the urban fabric on Robertson and Dorrington Boulevard, extends over more than 600 sqm across three levels, completed by two loggias and a panoramic terrace. The exhibition path unfolds between the first and second floors, through a series of settings that explore the multiple application potentials of Florim's large ceramic slabs.

On the third level, there is a working kitchen, a conference room, and a cozy lounge area, all overlooking a panoramic terrace with an outdoor bar. This floor not only completes the exhibition experience but is designed as a true platform for meeting and experimentation, intended to host events, talks, product presentations, training sessions, and networking moments.