On Friday November 29th we will open our new institutional point of reference for the Far East market: the Florim Flagship Store in Singapore (located in 63 Mohamed Sultan Road, #01-14 Sultan Link – Singapore 239002).
The Showroom, joining the ones in Milan, New York and Moscow, is a modern, elegant location designed on two levels. Its open-space interior is conceived to display the best-sellers of the Group’s brands (Floor Gres, Rex, Casa dolce casa – Casamood, Cerim, CEDIT – Ceramiche d’Italia and FLORIM stone) through installations enhancing the large slabs‘ potential and technical performances.
The Singapore investment is part of a clearly defined strategy of establishing ties with the main architecture firms, promoting the use of large slabs and above all raising awareness of Florim’s “beauty” and “style” worldwide.
This Flagship Store will be followed by other openings in 2020, also in the hearts of the world’s design districts.